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Message From our CEO

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Though it seems like yesterday, it was 15 years ago that my wife and I brought home our first child.

Here was this tiny little baby…now what? He looks like he's sleeping … is he breathing? Do we wake him or let him sleep? Why is he crying? If we bathe him, will he slip out of my hands? There we stood peering down at our precious child feeling unsure of how to meet his needs. We were intelligent people, so how difficult could this be? No matter how much we had read, we still found ourselves feeling completely inadequate. We would soon figure it out one diaper and feeding at a time.

Years later we discovered that not only had we brought our newborn home in the wrong car seat, but it was facing the wrong way. I guess you can only imagine that was just one of the many "oops" that happened! I was certain that all of our parent-friends who came before us delighted in the fact that we too were discovering the challenges of new parenting.

Imagine how much more confident we would have been had the resources of written and visual demonstrations been available to us … a one stop shop that allowed us to be fully prepared in every way possible. That’s why I feel so confident about the wealth of information we provide for you at '4baby'. As you begin this new journey, it is our commitment to make this your most powerful tool … providing you with all the basics of baby care and demonstrations to give you confidence to calmly care for your baby.

We welcome your feedback and any suggestions you may have, after all, you too will soon be an expert. We look forward to hearing from you, and trust that ‘4baby’ will eliminate some trial and errors that I experienced. Cherish this special time.

-Dore Pfaff



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